Netflix
Spoil Yourself.
It turned out that people don't really hate spoilers—they actually make people more likely to try a new show and don't make watching any less enjoyable. We decided to give people a chance to spoil themselves, and with nobody else to blame, they chose to over 12 million times.
One Show, Silver Pencil
Cannes Lions, Shortlisted
Clio, Silver
Addy, 2 Gold 1 Silver
Creativity, Editor's Pick
Webby, Honoree
Press:
TIME | Reddit | Mashable | NY TIMES | SFIST | Business Insider | AV Club | Buzzfeed | CNBC | CNet | CNN | Fast Co. Create | Consumerist | Entertainment Weekly |Fast Company | Gizmodo | Huffington Post |IMDB | Marie Claire | MTV | Refinery 29 | The Daily Dot | The Hollywood Reporter | USA Today | Variety
Expertise that I contributed
Art Direction
Campaign Strategy
Campaign Concept
Creative Production
Visual Identity
Creative Strategy