Netflix Spring Campaign
Growing Netflix’s social presence globally.
The Netflix social mantra is simple - We Are Entertainment's Biggest Fan. That means we geek out like fans, create custom art like fans, speak like an insider, and create entertainment FOMO for the biggest moments to hit the screen.
We more than doubled Netflix's Facebook and Twitter followers and quadrupled their Instagram followers in a year. Adweek's top 3 "buzzed about" brands on social 2014 & 2015. Top 5 trending brands on Twitter 2014 & 2015.
In 2016 alone we created over 3,000 pieces of fan-based content for Netflix. That comes out to something new every 3 hours, every single day.
I was lead Art Director across all social content created from 2014-2016.
“2016 Marketer of the year”
Art Director's Club, Bronze
#1 Branded Tumblr Post of the Year, 2015
Small Agency of the Year 2014
Webbies, Honoree
Press:
Adweek | Ad Age
Expertise that I contributed
Art Direction
Campaign Strategy
Campaign Concept
Creative Production
Visual Identity
Creative Strategy