Designing the convergence of creativity and technology.

The following year at OC6 announced a new dimension of VR and Oculus with an expansion into the broader Facebook AR/VR org. The branding took to the next level with AR features for social, our event app, and interactive demos throughout the event. I provided creative direction, crafted the brand identity, and guided the event and social strategy.

Digital Brush Strokes

We worked with Buck LA to create a series of abstract evolving patterns that resemble flowing digital paint strokes, and speak to the convergence of creativity and technology. We developed a custom system for generating these animated patterns using particle systems. We then took these pieces and used it to develop the wide range of assets needed for the conference. The digital look developed more into a smooth feel but kept the same colors and motions.