Redefining Facebook’s brand identity, and unifying product and marketing.

With 2 billion daily active users, Facebook is where people explore, connect, and share interests. We're continually evolving to make it easier for users to discover more about the world and connect with those who matter most. As part of this evolution, we’re introducing a refreshed brand identity that encourages effortless exploration and deeper connections.

It unifies the brand across products and marketing touchpoints while expanding the color palette, which remains rooted in our core blue. We created an expansive set of colors — anchored in our core blue — that is comprehensive and vibrant, and also designed to be more accessible for people.

The updated Facebook logo is bolder and more dynamic, with a refined core blue that enhances contrast and improves visual accessibility, allowing the "f" to stand out more effectively.

We unified how the Facebook brand comes to life across product-to-marketing experiences - as Creative Lead, my team launched the first ever in-product visuals in collaboration with Marketing.