Facebook Artist Partnerships
Building a platform for global creatives on Facebook.
As Creative Lead, it was my responsibility to identify and manage strong artists partnerships. My focus was on promoting global creatives to tell their story in a unique way. I led the Artist Partnership Program which shaped the visual system for Facebook Events, Cultural Moments, and NFTs on the Facebook app. My creative direction then informed how Instagram and other Meta apps showed up.
Facebook Events Reimagined
Leveraging the Artist Partnership Program and in collaboration with the lead Product Designer and Content Designer we reimagined the Events creation flow. We plotted design milestones and built entire UX flows for UXR and testing. This is a part of the larger user journey and roadmapping. The artwork was a key driver to validate lightweight creation flow and entry points.
· Drove Event creation w/ RSVP + 7% by delivering simplicity with clear hierarchy and new visuals to users and groups.
· Launched a new visual direction for Events on the Facebook app with the Artist Partnership Program.
Events Visual Refresh (Internal Artists)
Cultural Moments Artist Partnerships
Native American History Month
Frank Buffalo Hyde
Pedro Nekoi
National Hispanic Heritage Month
Nicole Medina
Pedro Nekoi
World Mental Health Day
Mia Saine
Decue Wu
Father’s Day
Superside
Decue Wu
Dia de los Muertos
Dia Pacheco
Dia Pacheco
Halloween
Animade
Superside
National Pet Day
Jiaqi Wang
Jiaqi Wang
New Year’s Eve
Grace Danico
Pedro Nekoi
NFT Artist Partnerships
Expertise that I contributed
Creative Direction
Systems Design
Creative Production
Brand Strategy
Visual Identity
Creative Strategy
Cross-team Collaboration