Pandora Campaign
That Song.
"That Song: The Next Song Matters" was a campaign for Pandora Music that captured the raw anticipation and joy of discovering what plays next. Built around intimate, cinematic stills of real people deeply connected to their music, the campaign visually told the story of those fleeting yet powerful moments.
As it evolved, we stripped away headlines, allowing the emotion to speak for itself—much like the quiet impact of Pandora’s :15 silent commercials. By focusing solely on authentic reactions and personal quotes, we distilled the experience down to its essence: the moment when the next song truly matters.
+1.6 million incremental listeners
+20 million incremental hours
Case Study
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Art Direction
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Visual Identity
Creative Strategy