Bringing delight to Facebook in recognition of cultural moments and movements.

From 2019 through 2021, the Facebook Visual Systems team drove a program called ‘Wordmark Delight’ as the flagship product activation in support of a broad Cultural Moments program for the Facebook App. Designs were created by our internal team, agency partners at Animade, and a network of artists who represented many of the communities that we were celebrating in our activations.

My role as Creative Lead was to provide design strategy and creative direction across a range of these executions, guiding internal and external teams from concept to final implementation, and partnering with cross-functional partners in product, engineering, policy, legal and user research.

This reel showcases a range of work developed by the Facebook Visual Systems team and our partner agencies. All work was shipped, supporting key product initiatives and integrated product/marketing campaigns across the App. The outcome of my work accelerated program impact and grew core business needs at scale which was the foundation for the program.